Internet Marketing Then and Now
Tuesday, June 16th, 2009While the internet itself may be new, there’s nothing new about internet marketing. At least there wasn’t until recently. When people began selling things online, they used the old tried and true methods that the pen and ink guys had perfected in the brick and mortar world for ages. They wrote their compelling copy for a sales page or a site, then put together an email campaign and hoped to drive visitors and website traffic for sales. If the email bombed, no problem. Make a few changes, hit a key and off it went again. That was Internet Marketing then.
Internet Marketing now has evolved, just like the net itself. Web traffic now depends on website ranking in the search engines. Let’s be real here - that’s search engine - Google. There are all sorts of ways to get better website ranking. Much has been written about search engine optimization, and while important, that is only one part of the internet marketing equation.
The net has evolved into a place to get information, socialize with people who share your interests and immerse yourself in live or streaming media. Each of these areas can be used to help your website ranking.
Article marketing can give information. Video marketing can entertain, inform, brand products and more. Podcasting can do everything video can and is an excellent way for the camera shy among us to reach our audience.
Unlike most search engine optimization techniques which often take months to show results, article and video marketing can improve your website ranking and web traffic overnight. They are two of the most powerful tools in the internet marketer’s arsenal. ANd the best thing about them is they don’t require a huge cash outlay or a long learning curve.
In this blog we’ll explore the ins and outs of article and video marketing and how it can help your site rise in the rankings to get more traffic. The equation is simple. Better website ranking = more web traffic and more web traffic = more sales opportunities. In the end that’s what we are here for - more sales, more money and the lifestyle that can make possible.
